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Karla Margeson
Feb 7, 20223 min read
How to Test Copy on Your Landing Page
How can you be sure your web page elements are working for you? Give them a test! Here, we’ll talk about testing your landing page copy.
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Karla Margeson
Dec 27, 20213 min read
Marketing Campaigns and Tactics: An Introduction to the Basics
Whether you’re a budding marketer or simply someone who’d like to understand the world of promotion, read on for an overview of the basics.
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Diana Sparacio
Dec 13, 20213 min read
3 Holiday Marketing Campaigns We Love
Tis the season . . . to share our favorite holiday marketing campaigns! We’ve created a list of our favorite holiday campaigns from 2020.
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Diana Sparacio
Nov 22, 20213 min read
Ok, I’ll Budge: What’s TikTok and Why Should I Care?
Do you know what TikTok is? No, not a Kesha song. It’s a social media platform taking the world by storm so it’s time you stop avoiding it.
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Diana Sparacio
Oct 25, 20213 min read
You’re a Subject Matter Expert: Here’s How to Show It
Why showcase your expertise? The answer is simple - to grow your business and expand your career path.
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Diana Sparacio
Sep 20, 20213 min read
3 Reasons You Need A Social Media Manager
Social media is an integral part of our lives and, thus, our digital marketing strategies. Here’s why you’ll benefit from hiring a pro.
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Karla Margeson
Sep 7, 20214 min read
10 Tips for Subject Lines That Convert
You’ve got a killer draft written. It’s got the right headline, content, and call to action. But what do you choose for the subject line?
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Diana Sparacio
Aug 23, 20214 min read
7 Steps for Creating Your Messaging and Positioning Framework
So you’ve decided you're ready to build a messaging and positioning framework (MPF) - let’s help you get started.
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Diana Sparacio
Aug 16, 20213 min read
Content Marketing and 3 Ways to Do It
Did you know that 70% of marketers are actively investing in content marketing? (HubSpot Academy, 2020). If you’re not already familiar...
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Diana Sparacio
Aug 9, 20213 min read
5 Tips for Your Next Blog Post
Blogs are one of the most important forms of media used in content marketing strategies today.
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Diana Sparacio
Jul 12, 20213 min read
The MPF: What Is It and Does Your Business Need One?
What is your brand’s unique selling point? Your story? Your value? If you had to summarize it in a sentence or two, could you?
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Diana Sparacio
Jun 16, 20213 min read
3 Reasons Your Business Needs an Organic Social Media Strategy
It’s only there that you will find a local business going head to head with fortune 500 companies, competing on the same playing field.
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