As someone who is working hard to grow your business, it’s important to understand basic marketing lingo.

Not only do buyer personas align messaging, they are a blueprint for your marketing content delivery and campaign strategy.

I’m going to go out on a limb here and say that a Messaging and Positioning Framework is the most important asset in your marketing toolkit.

One of the drums we’re constantly beating at Wheels Up is hat every content strategy needs a packaging, distribution and syndication plan.