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Getting Found in the Age of AI: How to Get Your Local Business Noticed
This morning I had the privilege of presenting at the monthly Aiken Chamber of Commerce breakfast: First Friday Means Business. AI has become an ubiquitous part of online tools in the past two years, and is dramatically changing not only the way users search, but also how businesses interact with those web users, and the economics of how businesses advertise online. In this presentation, we'll dive into how you can take advantage of these changes to make sure your business is

amy winner
2 days ago12 min read


Why Your Startup Needs a Gated Asset (Even If You’re Not Ready for a Full Content Strategy)
A single gated asset can do more for your startup than you think, especially if you’re not ready for a full content strategy. Here’s why and how to start.

Karla Margeson
Nov 243 min read


What’s Ahead for Marketers in 2026: Five Trends Worth Planning On
Discover 5 key marketing trends expected to shape 2026. From personalization to storytelling, and learn how to use them to strengthen customer connections and growth.

Elise Oras
Nov 175 min read


HubSpot’s Case Study Generator Is in Beta—Here’s What to Know
HubSpot’s new Case Study Generator helps marketers turn notes into publish-ready case studies faster. Here’s what it can (and can’t) do.

Elise Oras
Nov 143 min read


What ChatGPT Says About Your Business (and How to Change the Answer)
AI tools like ChatGPT are shaping how people discover and evaluate businesses. Here’s why the answers matter for your brand and how to influence them in your favor.

Karla Margeson
Nov 103 min read


Building Smarter Marketing Teams: The Wheels Up Way
How Wheels Up Collective helps B2B startups scale smarter with agile, senior-led marketing. Insights from co-founder Amy Winner on Founders Future.

Karla Margeson
Oct 275 min read


The Skeleton Crew Playbook: Smart Marketing Moves for Lean Teams
Lean team, big goals? This Skeleton Crew Playbook offers smart, scalable marketing moves for startups that need impact without extra headcount.

Karla Margeson
Oct 173 min read


Fractional CMO for Startups: 5 Ways to Set Yours Up for Success
Set your fractional CMO up for success with 5 proven steps to align leadership, define goals, and drive impact from day one.

Elise Oras
Oct 133 min read


Pumpkin-Spice Everything? Seasonal Trends and When to Jump In (or Not)
Seasonal marketing can boost visibility and engagement but only if it aligns with your audience and goals. Here’s when to ride the trend and when to sit it out.

Karla Margeson
Oct 16 min read


Why Your Business Isn’t Getting Reviews (And What to Do About It)
If your happy customers aren’t leaving reviews, it’s not them—it’s your process. Here’s how small businesses can turn good work into great word-of-mouth.

Karla Margeson
Sep 293 min read


Smart Pricing for Smart Startups: The Psychology Behind the Price Tag
Pricing isn’t all math, it’s messaging. Learn how to use buyer psychology to position your offers for clarity, confidence, and conversion.

Karla Margeson
Sep 224 min read


Planning Ahead: Your Fall Event Marketing Checklist
Make your fall events count. Here’s a strategic checklist for B2B tech startups to plan, execute, and follow up on events that drive real results.

Karla Margeson
Sep 184 min read
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