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Cara Konowalchuk
Dec 26, 20223 min read
3 Ways to Rejuvenate for the New Marketing Year
How do we get our mojo back and show up as our best selves for 2023? Here are three tips for recharging for another year of great marketing.
Cara Konowalchuk
Dec 19, 20222 min read
Holiday Marketing Magic: Our Favorite Campaigns and Why We Love Them
Here are three merry and bright holiday campaigns we think every marketer can learn from.
amy winner
Dec 16, 20225 min read
3 Ways to Economy-Proof Your 2023 Marketing Strategy
The economy may be changing and scary right now – and you’ve got this. Good ROI hygiene, intentionality, and clever resourcing are key.
amy winner
Dec 12, 20222 min read
3 Holiday Marketing Campaigns with Memorable Lessons
Here are 3 examples of great holiday campaigns to use for inspiration.
Cara Konowalchuk
Nov 28, 20223 min read
How to Build Your Status as a Thought Leader
Making your experts a bit famous not only helps garner earned media mentions, but it adds credibility in the marketplace.
amy winner
Oct 27, 20223 min read
Top 5 Spooky Marketing Fails
With Halloween right around the corner, we thought it’d be a fitting time to share a few spooky marketing fails.
Cara Konowalchuk
Oct 17, 20223 min read
How to Get Your PR Story Straight
By definition, startups move fast, so it’s easy for teams to end up on different pages – and that’s disastrous for PR pros.
Cara Konowalchuk
Oct 10, 20223 min read
Why You Should Consider Influencer Marketing as a Startup
Check out 3 heart-worthy influencer marketing campaigns.
Cara Konowalchuk
Oct 3, 20224 min read
As a Startup, Should You Choose DIY Marketing or Hire an Agency?
Here are 3 reasons you should consider hiring a marketing agency to grow your company.
Cara Konowalchuk
Sep 26, 20222 min read
How to Build Your Authentic Marketing Voice
What is "brand voice" and why does it matter? It enables people to perceive a brand as reliable and trustworthy. Learn more.
Cara Konowalchuk
Sep 5, 20223 min read
Could Experiential Marketing Be Making a Comeback?
Check out the well-known brands spearheading the ultimate experiential marketing strategy comeback.
amy winner
Aug 29, 20224 min read
Writing a Strong Messaging and Positioning Framework (MPF)
Here are some steps any marketer should take when developing what is possibly the most important asset for their team: an MPF.
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