How to Effectively Pitch to the Media as a Startup
Pitch to the media - it sounds so simple, right? Not exactly. Check out 3 pitching best practices.
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Cara Konowalchuk
Oct 17, 20223 min read
How to Get Your PR Story Straight
By definition, startups move fast, so it’s easy for teams to end up on different pages – and that’s disastrous for PR pros.
Cara Konowalchuk
Oct 10, 20223 min read
Why You Should Consider Influencer Marketing as a Startup
Check out 3 heart-worthy influencer marketing campaigns.
Cara Konowalchuk
Oct 3, 20224 min read
As a Startup, Should You Choose DIY Marketing or Hire an Agency?
Here are 3 reasons you should consider hiring a marketing agency to grow your company.
Cara Konowalchuk
Sep 26, 20222 min read
How to Build Your Authentic Marketing Voice
What is "brand voice" and why does it matter? It enables people to perceive a brand as reliable and trustworthy. Learn more.
Diana Sparacio
Sep 19, 20223 min read
Google Analytics 4: Are You Ready for Change?
If you rely on the data for your business reporting, you’re going to want to learn as much as you can about this new analytics service.
Cara Konowalchuk
Sep 5, 20223 min read
Could Experiential Marketing Be Making a Comeback?
Check out the well-known brands spearheading the ultimate experiential marketing strategy comeback.
amy winner
Aug 29, 20224 min read
Writing a Strong Messaging and Positioning Framework (MPF)
Here are some steps any marketer should take when developing what is possibly the most important asset for their team: an MPF.
Cara Konowalchuk
Aug 22, 20222 min read
PR for Startups: Is It Worth It?
PR is not only a good idea but a critical piece to building a truly successful business. Here are three reasons PR is a good idea.
Cara Konowalchuk
Aug 17, 20225 min read
Q&A with Wheels Up Collective Co-Founder, Amy Winner
With 24 years of growth marketing strategy experience, Amy has some valuable insight to share. Here are the highlights of our conversation.
Diana Sparacio
Aug 15, 20223 min read
Landing Page vs Webpage: What’s the difference?
In this blog post, we'll discuss when you should use a landing page and when to opt for a webpage.
Diana Sparacio
Aug 8, 20223 min read
Top 4 Video Marketing Trends You’ll Want to Know
We gathered 4 video marketing trends that you’ll want to know about when you begin incorporating video marketing into your content strategy.
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