7 Steps for Creating Your Messaging and Positioning Framework
So you’ve decided you're ready to build a messaging and positioning framework (MPF) - let’s help you get started.
top of page
Flight Plans Blog
Search
Diana Sparacio
Aug 16, 20213 min read
Content Marketing and 3 Ways to Do It
Did you know that 70% of marketers are actively investing in content marketing? (HubSpot Academy, 2020). If you’re not already familiar...
Diana Sparacio
Aug 9, 20213 min read
5 Tips for Your Next Blog Post
Blogs are one of the most important forms of media used in content marketing strategies today.
Diana Sparacio
Aug 2, 20213 min read
Marketers on Slack: 5 Features You Didn’t Know You Needed
Back in the day, the word slacking had only one meaning - laziness. Now, ironically enough, it’s a popular tool to effectively communicate.
Diana Sparacio
Jul 26, 20213 min read
3 Ways Blogging Boosts SEO
When looking for ways to boost your SEO efforts, there are a number of ways to get started. One of the fastest ways is blogging.
Diana Sparacio
Jul 19, 20213 min read
Your Email Marketing: Is it Inbound or Outbound?
Learning about the various marketing strategies and how they differ can be overwhelming. How do you choose what’s best for your business?
Diana Sparacio
Jul 12, 20213 min read
The MPF: What Is It and Does Your Business Need One?
What is your brand’s unique selling point? Your story? Your value? If you had to summarize it in a sentence or two, could you?
Diana Sparacio
Jun 16, 20213 min read
3 Reasons Your Business Needs an Organic Social Media Strategy
It’s only there that you will find a local business going head to head with fortune 500 companies, competing on the same playing field.
Diana Sparacio
Jun 9, 20214 min read
MoFu, BoFu, ToFu: Learn Your Marketing Terms
As someone who is working hard to grow your business, it’s important to understand basic marketing lingo.
Diana Sparacio
Apr 19, 20212 min read
Top 10 Marketing Hashtags to Follow
Here is a list of top 10 marketing hashtags you should be leveraging.
Brian Aylward
Mar 24, 20213 min read
How to Leverage Industry Associations for Referrals
Here's a few examples of how associations work to your benefit.
amy winner
Jan 12, 20214 min read
5 Reasons Why You Need A Buyer Persona and How to Get Started Building One
Not only do buyer personas align messaging, they are a blueprint for your marketing content delivery and campaign strategy.
bottom of page