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6 Dos and 4 Don’ts for B2B Email Marketing
Here are 6 dos and 4 don’ts for writing and sending effective email campaigns for your b2b business.
Karla Margeson
Apr 17, 20234 min read


3 Reasons to Hire B2B Content Marketing Agency
Here are 3 reasons startups should consider hiring a B2B content marketing agency.
Cara Konowalchuk
Mar 6, 20233 min read


How to Measure the Success of Your Content Marketing: 5 Metrics to Watch
If you’re interested in keeping an eye on your bottom line, these are the big deal metrics you should prioritize.
Karla Margeson
Mar 1, 20234 min read


Pros and Cons of AI in Content Marketing
As AI evolves, are humans becoming worthless when it comes to content marketing? Let's take a look at the pros and cons of AI.
Cara Konowalchuk
Feb 6, 20232 min read


12 Types of Expertise You Could Be Getting From a B2B Content Marketing Agency
We've compiled a list of the areas of expertise you can expect to get if you invest in a B2B content marketing agency.
Karla Margeson
Jan 26, 20234 min read


20 CTA Phrases You’ll Want to Use
Looking for inspiration for CTAs to use on your own content? Here are 20 CTA phrases that are sure to catch attention.
amy winner
Jan 16, 20231 min read


Writing a Strong Messaging and Positioning Framework (MPF)
Here are some steps any marketer should take when developing what is possibly the most important asset for their team: an MPF.
amy winner
Aug 29, 20224 min read


Top 4 Video Marketing Trends You’ll Want to Know
We gathered 4 video marketing trends that you’ll want to know about when you begin incorporating video marketing into your content strategy.
Diana Sparacio
Aug 8, 20223 min read


My Copywriting Process: A Step-by-Step Guide
A quick how-to for getting your next piece of content formulated, written, and edited so that prospects come knocking on your door.
Karla Margeson
Jun 27, 20226 min read


Why Empathy Is Important in Your Content Marketing Strategy
Did you know that applying empathy can be really important in the workplace and in your content marketing strategy?
Karla Margeson
Apr 4, 20223 min read


Listicles: 5 Roles They Play In Your Content Strategy
Here are five reasons to consider listicles for your content plan.
Karla Margeson
Mar 21, 20223 min read


Using Human Centered Design to Inform Your Marketing Strategy
Here are 3 tenants to human centered design - and ultimately improved CX - you can use for your marketing strategy and products today.
Karla Margeson
Feb 14, 20225 min read
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