LinkedIn newsletters are an underrated way to build authority and reach a professional audience that actually cares about what you have to say. Whether you already have an email newsletter or you’re starting from scratch, LinkedIn makes it easy to level up your content strategy.
Spoiler: It’s not as much work as you think, and the ROI can be significant.
Let’s break down why LinkedIn newsletters are worth your time—and look at the measurable results one client saw when they launched theirs.
A Real-World Success Story
We worked with a client who launched their first LinkedIn newsletter as a quarterly initiative. With about 9,000 followers on their LinkedIn page, they achieved:
1,000 subscribers in the first week
2,200 subscribers by the end of the quarter
11 new email subscribers and 29 webinar registrations
Ongoing engagement for months (including two webinar registrants a full 60 days after publication)
All of this came from one newsletter.
The results speak for themselves: LinkedIn newsletters are a scalable, effective way to reach and engage your audience.
Why LinkedIn Newsletters Work
Built-In Visibility
LinkedIn notifies your followers when you launch a newsletter, immediately giving you an audience without any additional effort. It also alerts your subscribers via email when a new newsletter is published. With no extra ad spend or outreach, you can see subscriber numbers climb rapidly in the first few days.
Simple to Execute
If you’re already producing an email newsletter, you can repurpose the same content for LinkedIn with minor tweaks. Or, if you want to experiment, LinkedIn is a great place to share a teaser that links to the full version of the newsletter on your website.
Extended Reach
Unlike standard posts that fade after a day or two, LinkedIn newsletters stay visible. Subscribers can revisit them any time, and LinkedIn often resurfaces newsletters in the feed, keeping the engagement going for weeks or even months.
The Subscriber List Challenge
Here’s the catch: LinkedIn owns the subscriber data. You can’t download the list of your followers directly. This is a limitation compared to traditional email platforms where you control your subscriber list.
However, LinkedIn lets you see key details about your subscribers, including names, job titles, and companies. While some third-party tools can scrape this data, those methods violate LinkedIn’s terms of service and aren’t worth the risk.
Here’s a simple workaround:
Highlight and copy the subscriber list from LinkedIn
Paste it into ChatGPT with this prompt:“This is a list of LinkedIn users who follow my company’s newsletter. Please create a spreadsheet with columns for first name, last name, title, and company (leave blank if unknown), and organize it for Excel.”
Export the formatted list into your CRM or pass it along to sales for follow-ups
This approach takes a little manual effort but keeps you compliant with LinkedIn’s terms of service while still putting the data to good use.
How to Make the Most of LinkedIn Newsletters
Here are a few tactics to drive growth and engagement with your newsletter:
Promote your newsletter everywhere. Share the subscription link in LinkedIn posts, your page’s “About” section, and even employee profiles. Make it easy for people to subscribe.
Encourage employees to share. Employee advocacy can significantly expand your reach. Ask your team to share the newsletter with their own LinkedIn networks.
Include strategic CTAs. Whether you’re driving webinar registrations, email sign-ups, or downloads, include clear calls to action in every newsletter.
Cross-promote the newsletter on other channels. Mention your LinkedIn newsletter in emails, blog posts, or other social content to drive additional subscribers.
Track metrics and adjust. Use LinkedIn’s analytics to monitor what’s working, from open rates to clicks. Test new ideas and refine your approach based on performance.
What Makes LinkedIn Newsletters Worthwhile?
LinkedIn newsletters offer a direct line to a professional audience that values your insight and engagement. They’re a smart addition to any content strategy, helping you expand your reach and create meaningful connections that drive results.
Don’t overthink it—just get started. Publish consistently, focus on delivering value, and watch as your audience grows. And if you’re not sure where to start, let us know. Wheels Up Collective can help you build a LinkedIn newsletter strategy that drives real impact.
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