When it comes to B2B marketing, LinkedIn newsletters seem to be a hidden gem. We’ve mentioned it before: They offer built-in distribution, direct audience engagement, and long-term brand visibility.
But do they actually work?
Our team at Wheels Up Collective has launched and optimized LinkedIn newsletters that have delivered real success for our clients. In this blog, we’ll share what we’ve seen metric-wise—and explain why LinkedIn newsletters might be the most effective content channel you’re not using.
Bridger Photonics Achieves 25% Subscriber Rate
Bridger Photonics boasts an impressive 9,617 followers on LinkedIn. Since launching their newsletter, they’ve acquired 2,473 subscribers. That’s a 25% opt-in rate—way above the single-digit newsletter opt-in averages seen industry-wide!
When Bridger Photonics launched their LinkedIn newsletter, they didn’t just send content into the void—they built an audience that actively engages.
Their first edition six months ago performed strongly: 2,988 impressions | 2,003 members reached | 85 clicks | 2.8% CTR
Fast forward to their January 2025 edition, and the numbers remain impressive: 2,102 impressions | 1,349 members reached | 52 clicks | 2.5% CTR
That’s consistent, high-value engagement that we take as a key signal that LinkedIn newsletters are a sustainable way to reach an audience over time.
What About Other Industries?
We tested LinkedIn newsletters in different spaces, including manufacturing tech.
The results?
While audience size and engagement varied, one thing was clear: Companies that provide valuable, relevant content see the best long-term success.
For example, MASS Group’s newsletter (launched just four months ago) started strong: 433 impressions | 247 members reached | 17 clicks | 3.9% CTR
As they refine their strategy, their engagement rate is holding steady at 6-7%. Even with a niche audience, consistent content drives results.
What This Means for You
LinkedIn newsletters aren’t just another content channel. There is no fleeting algorithm boost. They’re an audience built on direct engagement. This pays off with:
More visibility than a standard LinkedIn post
Higher engagement than most email newsletters
A direct connection to your most interested audience
Ready to Build Your Own Success Story?
We help companies like Bridger Photonics and MASS Group launch and optimize their LinkedIn newsletters so they can drive engagement, visibility, and growth on a recurring basis.
Want to see what’s possible for your brand? Let’s chat.
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