Exciting news! Amy Winner, Co-founder of Wheels Up Collective, joined the Honest Marketing Podcast. In her conversation with host Travis Albritton, she offers practical and actionable marketing strategy insights for B2B technology startups.
Check out these key takeaways from her advice.
1. Prioritize the Right Opportunities
Amy emphasizes the importance of targeting the right opportunities over simply chasing every potential lead. Why? Misaligned prospects can damage your brand and lead to missed future opportunities.
Ensure your messaging and objection handling are spot on to leave a positive impression with potential clients.
Need a hand with those? We’ve got just the thing:
Download now: Messaging & Positioning Template
Download now: Objection Handling Template
2. Humanize Your Brand
Bringing humanity and personality into your marketing is crucial. Amy discusses how Wheels Up Collective incorporates relatable content, like featuring dogs in our social media, to connect with our clients and prospects on a human level.
This approach helps build trust and likability, which are essential for successful client relationships.
Follow us on social media to catch up on the latest dog pics!
3. Adapt and Innovate During Change
Amy's career has been marked by periods of significant change, from economic downturns to the recent pandemic. These experiences taught her to be agile and innovative. Startups should embrace change too, using it as an opportunity to pivot and adapt your marketing strategies to current circumstances.
4. Create Effective Client Acquisition Strategies
At Wheels Up Collective, we primarily acquire clients through networking and leveraging existing connections. While paid advertising has not been the main driver, creating valuable content and lead magnets has been crucial in building a contactable database. This strategy not only demonstrates expertise but also nurtures potential clients through the sales journey.
We can help you develop a strategy like this too. Request a free marketing assessment to get started.
5. Remember: Content Is King
Content development is always at the heart of Wheels Up client strategies. Amy stresses the importance of creating content that aligns with the buyer’s journey, addressing their questions and objections at each stage. By doing so, you can nurture leads and guide them through the funnel more effectively.
Want to learn more about precisely how to do this?
Download now: Guide to Content Marketing for Startups
6. Integrate Sales and Marketing Efforts
Amy highlights the necessity of close alignment between sales and marketing teams. By collaborating closely, marketing can support sales with the right tools and messaging, ensuring a smooth conversion process. Sales can give back to marketing with feedback, insights, and actionable customer intelligence. This partnership is vital, especially in early-stage companies, to ensure that marketing efforts translate into sales.
7. Build a Talented and Happy Team
Investing in team development has always been a top priority for Amy. She believes in hiring for cultural fit and intellectual curiosity, even if candidates lack direct experience. Once on board, nurturing growth and ensuring fulfilling work is crucial. Celebrating successes and maintaining a supportive culture can lead to a more motivated and effective team.
At Wheels Up Collective, we specialize in helping tech startups navigate the complexities of high-growth phases. Our approach combines strategic content development, integrated sales and marketing efforts, and a deep understanding of the unique challenges startups face.
Whether you need to refine your messaging, develop a robust content strategy, or align your sales and marketing teams, Wheels Up is here to help your business soar.
Contact us to learn how we can help.
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