Marketing Quick Wins, Big Bets, and Long-Term Plays

Here is a question we get a lot: Where should we focus our marketing efforts for the biggest impact?

And the answer is… it depends. What’s urgent? What’s slipping through the cracks? What’s stalling growth?

Nine times out of 10, the answer boils down to the usual suspects: More leads. More at-bats. A stronger pipeline. Got it. But now what? The real question is where to focus based on what you’ve got—and what you’ve already tried. Do you have a team in place? The right tools? A process that actually works? The answers shape the best path forward.

Quick Wins: Fast, Low-Effort Lift-Off

Some marketing moves earn you results now without a massive overhaul.

Google Ads? Fast and effective—but they take marketing expertise to get right. Retargeting ads, email nurture sequences, and social proof (like case studies and reviews) all build trust and keep you top of mind. Even just optimizing your Google Business Profile can help. 

These aren’t game-changers, but they’re easy, effective, and keep things moving.

Scalable Growth: More Effort, Bigger Payoff

These are the plays that take a little more work but move the needle in a bigger way. A well-thought-out content strategy, paid social campaigns, and webinars or podcasts can build brand trust and bring in higher-quality leads.

They all build trust. And better trust = better conversions. 

Game-Changers: The Long-Term Growth Engine

And finally, there’s the long game—the plays that don’t pay off overnight but change everything when done right. AI/SEO dominance, thought leadership, and a full omnichannel marketing strategy! That’s how you build a machine that fuels sustainable growth. Advanced reseller, partner marketing, and affiliate programs can also be a huge revenue driver, but they take real effort (and patience) to get right.

So… where should you focus? It depends… but you don’t have to guess.

If you’re not sure what your best next move is, let’s talk. We run Marketing Audits and Jumpstart Marketing Programs all the time—helping companies figure out exactly what’s working, what’s missing, and what to do next.