Not sure which HubSpot attribution model is right for you? 

 

These models determine how credit for sales and conversions is distributed across different marketing touchpoints—like emails, ads, and website visits. Understanding which touches are doing what helps you pinpoint which interactions have the most influence on driving leads and sales. That way, you can do more of what works.

 

This cheat sheet breaks it all down—pros, cons, and best use cases—so you can confidently choose the right model for you. Download it now and start optimizing!